With the advanced 5G wireless internet technology, mobile online game has never been more engaging and exciting. Yet,  parents are concerned on their children’s excessive indulgence in the game with a negative image as an addictive and unhealthy entertainment that hinders academic pursuance.

On the other hand, the eSports industry, especially in Hong Kong, is very fragmented and lacks a coherent effort in building a proper positive image and sustainable business model for commercialization.

KOKL believes that eSports popularity is an unstoppable lifestyle trend and works diligently with different stakeholders of the industry in creating a healthy eSports ecosystem that presents great opportunities for both advertisers and industry practitioners.